Marketing Communications Memo Essay Example for Free

Marketing Communications Memo Essay This year this organization has elected to erect a monument to honor the fallen military heroes of Jacksonville, Florida. Some demographics of this large city are its’ multigenerational and diverse ethnic population, varied socioeconomic span, and of course, the large military representation, both active duty, retired, veterans, and their families. The location of Jacksonville in northeast Florida is a great stopover spot for tourists making their way to Orlando or Tampa and the snowbirds on their journey to southern Florida for the winter. The location of the monument should be centralized and near a major highway, possibly Interstate 95 between Interstate 10 and Interstate 295 South. Jacksonville, Florida is a military town and rich in its military history. According to United States Census Bureau QuickFacts (Jacksonville, 2008-2012) approximately 81,000 veterans live here. This number represents 10.5% of the total Jacksonville population. When including Orange Park and Jacksonville Beach to these numbers the veterans’ total number increases to nearly 85,000. This number is not reflective of the family members surrounding the veterans. The QuickFacts sheet goes on to state that the average household in Jacksonville, Jacksonville Beach, and Orange Park, is approximately 2.50 persons. The number of individuals living in the greater Jacksonville, Florida area directly related to the military member adds another 127,500 people for a total of 170,000 (QuickFacts Orange Park, QuickFacts Jacksonville Beach QuickFacts Jacksonville, 2008-2012). We will want to choose a central location for the monument as Jacksonville, Florida has the greatest land mass in the continental United States with 885 square miles (Insider’s Guide to Jacksonville, Florida, 2014). By centralizing the location we can attract as many of Jacksonville’s residents to visit the monument. We must also take into consideration the ease of access to the monument for out of state visitors. If the location is too complicated to get to many people will not visit the site. The monument site will also have a visitor/gift shop with smaller images of the Fallen Heroes Monument for sale, along with military memorabilia of the two naval military installations, Naval Air Station Jacksonville and Naval Station Mayport, and Marine Corps Support Facility Blount Island Command along with military collectables. The various National Guards outfits along with the Coast Guard will be represented as well. The gift store will be maintain and staffed by Naval Air Station Jacksonville and proceeds will help with the upkeep of the monument. We will build the store as part of the monument site. The City of Jacksonville has donated the land in the name of the local fallen heroes. The project hopes to capture national attention with its innovative design and availability of military collectables. We want not just the Jacksonville, Florida residents to take pride in this monument but the State of Florida and our nation. Fundraising will be accomplished by reaching out to local military and veteran organizations. The Veterans of Foreign War, American Legion, Student Veterans of America, and American Veterans are all onboard to help with fundraising events like car washes, cook-outs, and large yard sales. We have also partnered with the local motorcycle clubs in Jacksonville, Florida who have scheduled several Saturday rides throughout the state. Historically the bikers clubs have donated large sums of money to events such as ours. The Jacksonville Sheriff’s Office and Jacksonville Fire Department are also collecting donations to help defray the total cost of the monument. Naval Station Mayport and Naval Air Station Jacksonville will have golf tournaments to support the building of the monument. Grants from the City of Jacksonville and from the State of Florida have been pledged.  There will be a website featuring the future monument and donations can be accepted there as well. Military personnel come from all ages, racial ethnicities, socioeconomic levels, and religious backgrounds; it is a fair assessment to predict that the visitors to the monument will be of the same diversity. The marketing direction will be of one from pride in our nations’ military men and women, the good work they do the world over, and the sacrifices they have given. The local community is fully committed to the project and is evident by the large number of private contributors. References: Insider’s Guide to Jacksonville, Florida. (2014). Retrieved from http://www.insideflorida.com/city/info/Jacksonville QuickFacts from the US Census Bureau. (2008-2012). Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12000.html QuickFacts from the US Census Bureau. (2008-2012). Jacksonville, Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12/1235000.html QuickFacts from the US Census Bureau. (2008-2012). Jacksonville Beach, Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12/1235050.html QuickFacts from the US Census Bureau. (2008-2012). Orange Park, Florida. Retrieved from http://quickfacts.census.gov/qfd/states/12/1252125.html

The Great Gatsby :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Great Gatsby is written by F. Scott Fitzgerald. Nick Carraway is a neutral character and narrates this novel. He witnesses most of the interactions between the characters, yet states only what happens and not just his opinion. Nick moves from the mid-west to Long Island. Jay Gatsby lives next door to Nick in the East Egg. He lives in a mansion, which he bought with the money he made by being involved in organized crime. He lives across from Tom and Daisy. Daisy used to go out with Jay but she broke up with him because he could not support her lifestyle. While Tom is having an affair with another woman, Myrtle, Jay and Daisy have one. Tom gets bored with his affair and decides to stop Jay and Daisy’s. While Tom and Daisy are driving in car, Daisy hits Myrtle, yet Tom says it was Jay. Myrtle’s husband gets furious, kills Jay and then himself. Fitzgerald uses this book to tell Americans not to try to make dreams reality by corruption. To gain money by illegal sources is not the way to achieve the â€Å"American Dream†. Nick lives next to a mansion, which belongs to Jay Gatsby and becomes friends with him. Jay turns out to still like Daisy, who is Nick’s second cousin. Before Jay was sent to the army, he and Daisy were together. Yet because of Jay’s lack of money, Daisy broke up with him. Through his friend Meyer Wolfsheim, who fixed the World Series in 1919 and involved in organized crime, he gained his fortune. When he returned, Daisy had already been married to another wealthy person, Tom Buchanan. Nick arranges for the two of them to meet, and they have an affair. Tom, who is also having an affair with a married woman, Myrtle, confronts Daisy and Jay, and Daisy is forced to return to Tom. As Daisy and Gatsby are driving, they run over and kill Myrtle Wilson, Tom’s mistress. Tom lies to Mr. Wilson, and tells him that Gatsby was the driver, when actually, Daisy was driving. Wilson shoots Gatsby at his home afterwards and then commits suicide. Nick is disappointed with the life , which he planned for in New York and decides to go back to his hometown in the mid-west. The Great Gatsby took place during the Roaring Twenty’s. Nick graduated from New Haven in 1915 and â€Å"I came East, permanently, I thought, in the spring of twenty-two.

Why Video Games Are Good

A kid plops down in front of the television and powers up his video game console. As he reaches for his controller, his mother has one point of view in her mind, more time wasted, another day wasted, video games rot my children’s brain. Or do they? Video games have a horrible stigma of â€Å"rotting our brain’s† because many believe that they are pumping our children’s minds with senseless violence and explicit content. Although many video games do include a substantial amount of violence, it comes second to the fact they can actually make you smarter according to many scientists and academics. They are seen to be good learning devices because of the problem solving and strategic thinking that is utilized to play video games. While there is obviously no substitute for classroom learning, video games can exercise the brain in many different ways. Most kids would rather pick up a joystick than pick up a textbook. Much to they’re unknowing they are exercising their brains. While traveling and discovering this exciting virtual world, they begin to figure out the rules and understand their goals in order beat the game and win. What might seem like a mindless zombie sitting on the couch for hours is actually someone solving a profuse amount of puzzles that are instilled in their video game. Someone playing a video game must solve and complete direct conflicts while keeping their overall goal in perspective. Playing a video game is similar to solving a science problem. Video gamers must come up with a hypothesis while trying to accomplish a goal, much like a student conducting a lab would do. For example: if a gamer is searching for a hidden item and they hypothesize that the item is in a dragon’s belly, they will attack the dragon and discover whether their hypothesis was correct or false. If they don’t find the item they must modify their hypothesis the next time they play. Video games are driven by goals and objectives, which are essential for learning. Scientific studies have shown that the brain can change with practice. If you train yourself to complete a certain objective, the part of you’re brain that you are using can actually growth in size and operation. Another cientific study has shown that those who constantly challenge their brain have almost a 50% less chance of developing dementia. Video games are all about interactive and active exploration, unlike leisurely reading a novel. A video game requires your brain to make immediate decisions. While reading a novel will exercise your creativity and imagination, video games will make your bra in weigh circumstances and evidence, examine situations, reflect on your overall goal and forge a decision. It is not about what you’re thinking about when playing a video game, it is the way your thinking that challenges your brain. Video games make learning easier, comfortable, achievable and enjoyable. Any kid would rather learn how to slay a dragon than learn there times tables. This is simply because games offer more immediate and visible rewards. Memorizing and studying terms and theories may get you a good mark on your test, while beating the final boss will end the game. Gamers can also create their own adventure and decide their own unique fate and decided where they want to go and how they want to get there, within the restrictions of the game. It becomes their adventure. This is all played from the safety of their home, which prevents fears of making a mistake in front of others. If they lose, they can simply restart and try again without the feeling of embarrassment. This encourages gamers to take risks and expand their exploration opportunities. Although video games are no substitute for classroom learning, they have beneficial outcomes that can improve our brains activity making it healthier and function more efficiently. So next time you contemplate purchasing a video game, think about it not as endless hours waiting to be wasted, but rather as a large time investment for better of your mind.

10 Myths About Online High Schools

Don’t believe everything you hear about online high schools. Dispel your misconceptions by finding out the truth behind the ten most common myths. Myth #1 - Colleges Won’t Accept Diplomas From Online High Schools. Colleges around the country have accepted and will continue to accept high school diplomas from students who have done their work online. There is a catch, however: in order to be widely accepted a diploma must come from an online school that has accreditation from the proper regional board. As long as this is covered, colleges should accept diplomas from distance learning schools in the same manner they accept diplomas from traditional schools. Myth #2 - Online High Schools Are for â€Å"Troubled Kids.† Some online programs cater to students who haven’t been successful in traditional schools. But, there’s a host of other schools targeted towards different groups: gifted students, adult learners, students interested in a specific topic, and people from particular religious backgrounds. See also: Is Online High School Right for My Teen? Myth #3 - Online Classes Aren’t as Challenging as Traditional Classes. It’s true that some online classes aren’t as challenging as traditional high school classes. But, some traditional high school classes aren’t as challenging as other traditional high school classes. When looking for an online school, you’ll find a wide range of difficulty. The nice thing is that you can pick the school and class type that fits your knowledge and ability best. Myth #4 - Online High Schools Are as Expensive as Private Schools. Some online high schools are pricey, but there are also many quality schools with low tuition rates. Even better, state-sponsored charter schools give online students the opportunity to learn for free. Some charter schools will even provide a home computer, internet access, specialized materials, and personal tutoring at no cost. Myth #5 - Distance Learning Students Don’t Get Enough Socialization. Just because a student isn’t socializing at school, it doesn’t mean he or she doesn’t have the opportunity to socialize outside of the classroom. Many distance learning students connect with friends in their neighborhoods, meet others through community organizations, and participate in outings with other online students. Online schools may also provide the opportunity to interact with students and teachers through message boards, email addresses, and live chat. Is the half hour lunch break at traditional high schools really enough time to socialize anyway? Myth #6 - Online High School Students Do Less Work Than Traditional Students. Online students may finish their work faster than traditional students, but that doesn’t mean they’re doing less. Consider the interruptions in a traditional school day: breaks, transition periods, busy work, waiting for other students to catch up, teachers trying to quiet down the class. If there were some way to take out those interruptions and just let students focus on their work, they’d probably finish in about the same time it takes  online learners  to complete their assignments. Of course, this isn’t an absolute and the amount of work can vary between online schools. Some may offer a lighter load and others may challenge students with even more work than traditional schools. Myth #7 - Students Who Earn Credits Online Won’t Be Able to Transfer Them to Traditional High Schools. As long as the online high school is accredited, the credits should be able to transfer to a traditional high school. Sometimes credits don’t transfer because the traditional high school has different graduation requirements than the online school. In this case, the credits  don’t transfer because the traditional school has nowhere  to record them, not because the online school isn’t being recognized. The same issue can be a problem when students try to transfer credits between two traditional high schools. Myth #8 - Distance Learning Students Don’t Get Enough Physical Activity When They Take Classes Online. Most online schools require that students complete a physical education requirement in order to graduate. Many distance learning students also participate in community sports teams and other athletic activities. Some  traditional schools  even make exceptions allowing local distance learning students to participate in school sports programs. Myth #9 - Distance Learning Students Can’t Participatein Extracurricular Activities. It’s true that most online students will miss out on prom. However, that doesn’t mean they don’t have access to exciting, worthwhile activities. Some online schools organize social outings for students. With special permission, many traditional high schools will allow local students to participate in specific activities while continuing their studies elsewhere. Online students can also become involved in community clubs, classes, and volunteerism. Myth #10 - Online High Schools Are Just for Teenagers. Adults looking to get their high school diplomas are welcome to participate  in many online high school programs. Distance learning schools are often convenient for adults who hold jobs and can only complete assignments during certain hours. Some schools even have programs created specifically for mature students.